By Jon Cecero
I found Local First Chicago, a website about buying from local businesses in Chicago, on twitter after following eco-Andersonville. I found their website interesting and their twitter page engaging. For example, they do a good job promoting events and have branded themselves on the importance of buying locally to help a local neighborhood economy thrive.
This twitter post especially caught my eye:
What Does the Affordable Care Act Mean for Small Business? – Chicago Happenings – April 2013 http://RCHM.CO/m/x7ic7
Why I liked it
It did a good job taking timely news and using it to their advantage. They made it relatable to their brand, while at the same time making it engaging for their readers.
What I don’t like about Local First Chicago
I thought their website was a little archaic and I think they missed an ideal opportunity by not covering specific businesses with fun journalistic type stories. They have over 1,700 followers and they can easily increase it by creating their own unique content. I think if they only post links to community events and little descriptions of the events, their readers will get bored. They could lose out on engagement and even followers.